Press kit from the Netherlands about the annual Soft Toys for Education campaign, which raised €9.3 million in donations this year from the IKEA Foundation to UNICEF and Save the Children.
Favourite sentences: At IKEA, we see children as the most important people in the world. We believe all children have the right to a healthy, secure childhood and access to quality education, no matter where in the world they live. And because we value doing things together, we turn to our irresistible, huggable soft toys for help.
Press kit from the Netherlands highlighting built-in LED lamps and LED bulbs as IKEA promises to sell only LED by 2016.
Favourite sentences: No more halogen. No more SPARSAM low-energy bulbs. No more fluorescent lights. We’re putting all of our development and design efforts behind LEDs because we think everyone should be able to afford to illuminate their lives with the most sustainable lighting available.
Press kit from Canada about handpicked new products available in IKEA stores from Feb. 1, 2013.
Favourite sentences: Like a favourite, dog-eared page, the new SELJE
bedside table is charming for what it lacks: A tiny triangle is cut out from the drawer. Not only does it make a de facto drawer handle, the triangle adds to the contemporary, geometric design of SELJE.
Press kit about the seventh IKEA PS collection - the design statement of IKEA.
Favourite sentences: From shoe storage that doubles as seating to an insect-inspired indoor/outdoor steel easy chair or a children’s shelf that mimics a dollhouse, this collection has a bit of everything and embodies everything IKEA.
A holiday-oriented kit explaining the traditions and background of Swedish midsummer.
Favourite sentences: Set aside your pride and prepare to hop around like a bunch of little frogs. A hit among the younger crowd, this song and dance talks about how little frogs (små grodorna) are funny to see because they don’t have ears (öron) or tails (svansar).
Press kit including stories of IKEA product passion and design to convey the attention and effort behind affordability.
Favourite sentences: A door mat has a job to do – protect the house and floors from dirt carried in by shoes, feet and paws – without slipping or causing a scene. But even a product so functional, simple and low-priced deserves attention.
